• Brochure / Collateral
  • Flyer / Collateral
  • 30-second PSA / TV/Motion

Arizona Attorney General's Office

When the dust from the big bank mortgage lawsuit settled, Arizona was awarded money to help homeowners avoid foreclosure. We were asked to promote the program across the state. To maximize the budget and reach we started with research to direct us to hardest hit zip codes, then launched a highly targeted bilingual TV, print, radio, PR and outreach campaign.

Collateral

  • Brochure
  • Flyer

TV/Motion

  • 30-second PSA
A is for Action. B is also for Action.