• Brochure, breast clinic / Collateral
  • Brochure, emergency room services / Collateral
  • Brochure, robotic prostatectomy / Collateral
  • Postcard, sports medicine / Direct
  • Logo / Identity
  • Billboard campaign / Outdoor
  • Magazine ad campaign / Print
  • 30-second commercial, cardiology lab / TV/Motion

University Physicians Healthcare

Our relationship started when University Physicians took over the operation of a failing county hospital. The task was monumental: educate the community about the positive changes taking place, and mitigate the bad reputation of the county operation. A multi-media campaign brought attention to the exceptional doctors practicing at the hospital, and post-campaign research indicated a major shift in attitude - the community's assessment of the quality of care at the hospital went from 56% to 71% expecting to have good or very good care.


  • Brochure, breast clinic
  • Brochure, emergency room services
  • Brochure, robotic prostatectomy


  • Postcard, sports medicine


  • Logo


  • Billboard campaign


  • Magazine ad campaign


  • 30-second commercial, cardiology lab


  • ADDY Gold
  • WebAward, Web Marketing Assoc
Timing isn't everything. Timing is just something.