• Brochure, breast clinic / Collateral
  • Brochure, emergency room services / Collateral
  • Brochure, robotic prostatectomy / Collateral
  • Postcard, sports medicine / Direct
  • Logo / Identity
  • Billboard campaign / Outdoor
  • Magazine ad campaign / Print
  • 30-second commercial, cardiology lab / TV/Motion

University Physicians Healthcare

Our relationship started when University Physicians took over the operation of a failing county hospital. The task was monumental: educate the community about the positive changes taking place, and mitigate the bad reputation of the county operation. A multi-media campaign brought attention to the exceptional doctors practicing at the hospital, and post-campaign research indicated a major shift in attitude - the community's assessment of the quality of care at the hospital went from 56% to 71% expecting to have good or very good care.

Collateral

  • Brochure, breast clinic
  • Brochure, emergency room services
  • Brochure, robotic prostatectomy

Direct

  • Postcard, sports medicine

Identity

  • Logo

Outdoor

  • Billboard campaign

Print

  • Magazine ad campaign

TV/Motion

  • 30-second commercial, cardiology lab

Awards

  • ADDY Gold
  • WebAward, Web Marketing Assoc
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