Tortola Marine Management
Bareboat yacht charter company operating in the Caribbean and Central America. When it came time to advertise in the major trade magazines, TMM realized they needed an updated look and fresh visual approach. In order to stand out, they needed to forego the standard beautiful-boat-in-beautiful-location-with-beautiful babe photography. So, we rather gleefully took a different tact: pairing arresting headlines with unexpected visuals. Mission accomplished.